Evan Chen
Brand Content Creator
Hi, I’m Evan.
I create brand content that goes viral, combining client-side experience and an insider’s understanding of Gen Z and Gen A meme culture.
brands i’ve worked with
At Publicis, I lead content creation for Dairy Queen Canada, producing some of the brand’s highest-performing work.
Role: Content Creator (Agency-side)
145k+ views on TikTok
35k+ views on TikTok
25k+ views on Instagram
Impact
Created DQ’s two best-performing organic posts on TikTok (145k+ & 36k+ views)
Created one of DQ’s best-performing organic posts on Instagram (26k+ views)
At Freedom Mobile, I learned firsthand what corporate clients are looking for and how to balance business objectives with creativity.
Role: Social Media Intern / Content Creator (In-house)
2k+ views on Instagram
4k+ views on TikTok
3k+ views on Instagram
Impact
Oversaw the brand’s social media platforms (500k followers)
Led on-camera content creation, creating the brand’s highest-performing organic content
Launched Freedom’s first social media contest in 2 years, overseeing the creative direction and engagement strategy (190k impressions)
Secret City Studio is a design studio, specialized in escape rooms and immersive experiences. This is where I got my start in professional social media content creation and where my most viral videos live.
Role: Digital Marketing / Content Creator (In-house)
4M+ views on TikTok
1M+ views on Instagram
950k+ views on TikTok
Impact
TikTok: 11k followers from 0
Instagram: 11k followers (+335%)
In-House Content: 20M+ organic social media views
Influencer marketing campaigns: 15M+ views
Digital marketing + content lead for a Netflix x Knives Out murder mystery dinner, where I created social content and designed the influencer strategy.
Role: Digital Marketing / Content Creator (In-house)
Impact
Content gained 300k impressions
Featured on Knives Out and Netflix Canada’s social media pages
Designed and managed social media strategy
3M views from the influencer campaign