Viral Highlights
My hall of fame featuring some of my most viral ads
My most viral post
(4M+ organic views)
Why It Went Viral:
Trend Hijacking: Capitalized on the global viral momentum around the Xiao Ling movie clip trend.
Contextual Relevance: Seamlessly adapted the meme's "trapped" theme to showcase Casa Loma Escape Rooms, driving strong local engagement and organic shares.
Aura
(1.8M+ organic views)
Why It Went Viral:
Trend & Keyword Fusion: Tapped into the high-performing "Aura Points" trend while optimizing for TikTok search volume by integrating the top-searched term "scary escape room" directly into the concept.
Creative Execution: Paired authentic, native-style camera work with sharp comedic acting to create an immersive, highly rewatchable narrative that drove engagement.
Viral Puzzles
(10M+ organic views)
Why It Went Viral:
High-Engagement Mechanics: Leveraged a curiosity loop that drove users to open and participate in the comments section to guess the answer, signaling strong engagement to the algorithm.
Multi-Slide Carousel Hook: Utilized a 2-slide format to maximize swipe-through rates and overall watch time per view.
Profile Traffic & Retention Loop: Directed users to the next post for the verified answer, creating a continuous loop that converted viewers into profile visits and followers, ultimately pushing multiple puzzle posts past 1M+ views.
Late Night DQ
(1.4M+ organic views)
Why It Went Viral:
Aesthetic Targeting: Capitalized on the highly romanticized "late-night hangout" aesthetic popular among Gen Z/teen audiences, pairing atmospheric visuals with trending audio and relevant copy.
Native Brand Integration: Seamlessly integrated Dairy Queen into the lifestyle vibe rather than running a traditional ad, positioning food and beverage offerings naturally within aspirational social culture.
Brisk Shirt
(1.5M+ organic views)
Why It Went Viral:
Rage-Bait & Visual Hooks: Opened with an immediate visual disruption, stuffing burgers into plastic bags taped onto a t-shirt to capture immediate attention and maximize early retention.
Sustained Watch Time:
Kept the viewers curious throughout the video and leveraged comments that encouraged viewers to watch through to the end for the "fries in Brisk iced tea" moment.
Viral Highlights
My hall of fame featuring some of my most viral ads
My most viral post
(4M+ organic views)
Why It Went Viral:
Trend Hijacking: Capitalized on the global viral momentum around the Xiao Ling movie clip trend.
Contextual Relevance: Seamlessly adapted the meme's "trapped" theme to showcase Casa Loma Escape Rooms, driving strong local engagement and organic shares.
Aura
(1.8M+ organic views)
Why It Went Viral:
Trend & Keyword Fusion: Tapped into the high-performing "Aura Points" trend while optimizing for TikTok search volume by integrating the top-searched term "scary escape room" directly into the concept.
Creative Execution: Paired authentic, native-style camera work with sharp comedic acting to create an immersive, highly rewatchable narrative that drove engagement.
Viral Puzzles
(10M+ organic views)
Why It Went Viral:
High-Engagement Mechanics: Leveraged a curiosity loop that drove users to open and participate in the comments section to guess the answer, signaling strong engagement to the algorithm.
Multi-Slide Carousel Hook: Utilized a 2-slide format to maximize swipe-through rates and overall watch time per view.
Profile Traffic & Retention Loop: Directed users to the next post for the verified answer, creating a continuous loop that converted viewers into profile visits and followers, ultimately pushing multiple puzzle posts past 1M+ views.
Late Night DQ
(1.4M+ organic views)
Why It Went Viral:
Aesthetic Targeting: Capitalized on the highly romanticized "late-night hangout" aesthetic popular among Gen Z/teen audiences, pairing atmospheric visuals with trending audio and relevant copy.
Native Brand Integration: Seamlessly integrated Dairy Queen into the lifestyle vibe rather than running a traditional ad, positioning food and beverage offerings naturally within aspirational social culture.
Brisk Shirt
(1.5M+ organic views)
Why It Went Viral:
Rage-Bait & Visual Hooks: Opened with an immediate visual disruption, stuffing burgers into plastic bags taped onto a t-shirt to capture immediate attention and maximize early retention.
Sustained Watch Time:
Kept the viewers curious throughout the video and leveraged comments that encouraged viewers to watch through to the end for the "fries in Brisk iced tea" moment.