About Me

ABOUT ME

50M

views

4

Years of Experience

20+

National Brands

Social Creative specializing in organic relevance, helping legacy brands trade traditional advertising for cultural hooks that earn attention.

With over 50M views on social and a background creating content for 20+ national brands, I bridge the gap between "big agency" strategy and social-native execution. I specialize in identifying emerging trends for Gen Z and Alpha audiences, having led both agency-side creative for Dairy Queen and PepsiCo, and client-side strategy for Freedom Mobile and Secret City Adventures.

By combining this firsthand brand-side experience with end-to-end production, I ensure legacy brands stay relevant and lead social conversations.