Brisk Canada
Becoming a Gen Alpha legend
Work produced during time at VaynerMedia
25M+
Total Campaign Views
17M+
National Campaign Views
1M+
Organic Snapchat Views
Winning with Gen Alpha on Snapchat
Created Brisk’s first viral Snapchat asset with 1M+ organic views by identifying emerging cultural hooks for Gen Alpha.
Breaking the Internet with Brisk Music
Served as a supporting creative force behind Brisk's original music content, scaling the brand's cultural presence and pulling in millions of views.
Nationwide Brisk Lemonade Stan Campaign
Recap
Spearheaded the end-to-end creative content strategy for the nationwide 'Brisk Lemonade Stan' campaign, leading on-location production across Calgary and Vancouver to capture platform-native content that garnered over 17 million views.
Generated 25M+ total views across Brisk channels
Hit 1M+ organic views on Brisk's debut viral Snapchat video
Pulled 2M+ views on original music content, a Brisk community-favourite
Brought in 17M+ views by leading the "Brisk Lemonade Stan" nationwide campaign
Brisk Canada
Becoming a Gen Alpha legend
Work produced during time at VaynerMedia
25M+
Total Campaign Views
17M+
National Campaign Views
1M+
Organic Snapchat Views
Winning with Gen Alpha on Snapchat
Created Brisk’s first viral Snapchat asset with 1M+ organic views by identifying emerging cultural hooks for Gen Alpha.
Breaking the Internet with Brisk Music
Served as a supporting creative force behind Brisk's original music content, scaling the brand's cultural presence and pulling in millions of views.
Nationwide Brisk Lemonade Stan Campaign
Spearheaded the end-to-end creative content strategy for the nationwide 'Brisk Lemonade Stan' campaign, leading on-location production across Calgary and Vancouver to capture platform-native content that garnered over 17 million views.
Recap
Summary of what we did
Generated 25M+ total views across Brisk channels
Hit 1M+ organic views on Brisk's debut viral Snapchat video
Pulled 2M+ views on original music content, a Brisk community-favourite
Brought in 17M+ views by leading the "Brisk Lemonade Stan" nationwide campaign