Dairy Queen
Bringing a legacy fast-food brand into modern culture
Work produced during time at Publicis Canada
1.5M+
Instagram views
200k+
TikTok
views
2
Viral
posts
Late-night DQ run turned into a viral aesthetic moment
Making DQ takeout feel like a relatable, must-have ritual for a younger audience.
Made a sales-driven video go VIRAL
Using humour and misdirection to turn a standard brand asset into a viral hit.
And got real people excited about DQ
Recap
When was the last time you saw people this excited over a cheeseburger?
Created Dairy Queen’s highest-performing organic content ever
Led creative for multiple campaigns and spotlighted DQ’s food and drink, driving the strongest results
Pulled in 1.7M organic views across Instagram and TikTok
Dairy Queen
Bringing a legacy fast-food brand into modern culture
Work produced during time at Publicis Canada
1.5M+
Instagram views
200k+
TikTok views
2
Viral posts
Late-night DQ run turned into a viral aesthetic moment
Making DQ takeout feel like a relatable, must-have ritual for a younger audience.
Made a sales-driven video go VIRAL
Using humour and misdirection to turn a standard brand asset into a viral hit.
And got real people excited about DQ
When was the last time you saw people this excited over a cheeseburger?
Recap
Summary of what we did
Created Dairy Queen’s highest-performing organic content ever
Led creative for multiple campaigns and spotlighted DQ’s food and drink, driving the strongest results
Pulled in 1.7M organic views across Instagram and TikTok