Publicis Canada
Creating viral content for Canada's top brands
5M+
Views
17
National brands
2
Viral posts
Created social-first content for Canada's top brands
Worked with Rogers, Canadian Tire, Dairy Queen, Visa and more!
Made the agency's first viral video
Led the content creation for Dairy Queen Canada, resulting in a viral video with 1.4M+ views
Defined Cultural Relevance
Served as the agency’s "ears on the ground," guiding strategy for multiple teams to ensure their content remained culturally relevant and platform-native.
Recap
Summary of what I did
Pioneered Publicis Canada’s highest-performing organic content to date.
Directed social creative for 17+ national brands including Dairy Queen, Rogers, and Canadian Tire.
Served as the agency’s internal "ears on the ground" to ensure content remained platform-native and culturally relevant.
Publicis Canada
Creating viral content for Canada's top brands
5M+
Views
17
National brands
2
Viral
posts
Created social-first content for Canada's top brands
Worked with Rogers, Canadian Tire, Dairy Queen, Visa and more!
Made the agency's first viral video
Led the content creation for Dairy Queen Canada, resulting in a viral video with 1.4M+ views
Defined Cultural Relevance
Recap
Served as the agency’s "ears on the ground," guiding strategy for multiple teams to ensure their content remained culturally relevant and platform-native.
Pioneered Publicis Canada’s highest-performing organic content to date.
Directed social creative for 17+ national brands including Dairy Queen, Rogers, and Canadian Tire.
Served as the agency’s internal "ears on the ground" to ensure content remained platform-native and culturally relevant.