Secret City Adventures
Shining a viral spotlight on Toronto escape rooms
20M+
Organic views
160%
YoY Sales*
4
Posts with 1M+ views
Turned a scary escape room into a sold-out sensation
Increased YOY sales by 160% for Where Dark Things Dwell (Pioneer Village Escape Room) through viral in-house content and influencer collabs.
Turned niche trends into viral escape room moments
Created a hit video with 4.3M views and 782k likes on TikTok.
And made a viral puzzle strategy, getting 10M+ views
Double-downed on puzzle content, resulting in 13 posts reaching 100k+ and 2 reaching 1M+ organic views.
Recap
Summary of what I did
Generated 20M+ organic views through in-house content creation
Translated success from social media to +160% in sales
Formulated a viral repeatable puzzle strategy, reaching 10M+ views
Secret City Adventures
Shining a viral spotlight on Toronto escape rooms
20M+
Organic views
160%
TikTok
views
4
Viral
posts
Turned a scary escape room into a sold-out sensation
Increased YOY sales by 160% for Where Dark Things Dwell (Pioneer Village Escape Room) through viral in-house content and influencer collabs.
Turned niche trends into viral escape room moments
Created a hit video with 4.3M views and 782k likes on TikTok.
And made a viral puzzle strategy, getting 10M+ views
Recap
Double-downed on puzzle content, resulting in 13 posts reaching 100k+ and 2 reaching 1M+ organic views.
Generated 20M+ organic views through in-house content creation
Translated success from social media to +160% in sales
Formulated a viral repeatable puzzle strategy, reaching 10M+ views